Methodology
Whether starting from ground zero or looking to refresh or rebrand your existing website, a 360-degree understanding of your brand is key to forming an online presence that faithfully represents your business.
In the current economic and geopolitical climate, there is more to a successful website than it just looking the part.
Your digital shop window needs an engaging user interface (‘UI’) plus a user experience (‘UX’) that speaks to your audience to retain existing clients, generate new clients and maximise recurring revenue.
At Vetrina we start each project by creating a strategy roadmap.
At our 360-degree scoping workshops, which all stakeholders attend, we will:
Determine your objectives and define your customers
Build qualities that create the website architecture and user journeys
Outline content and define the positive messaging of your online presence
Vetrina is inspired by Roman architect and civil engineer Vitruvius, who set out three design principles: firmitas, utilitas, and venustas – solid, useful and beautiful.
His discussion of proportions in architecture, design and the human body led to Leonardo da Vinci’s iconic drawing, the Vitruvian Man.
Driven by Vitruvius’s philosophy and an appreciation of current digital trends, Vetrina’s digital designers deliver fully optimised websites.
Even the most beautiful websites don’t work without well-written content.
Vetrina’s UX writers will create content that gets results by:
Demonstrating and confirming the customer benefits of choosing your brand
Signalling to your customers that you understand their needs
Digital Data & Analytics
Real-time insights set digital marketing apart from other mediums. Vetrina websites include metrics that:
Analyse your traffic – where it is coming from, search terms, devices, operating systems, browsers and most successful content
Help identify commercial opportunities you can instantly turn to your advantage
