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Methodology

You may be starting from ground zero or looking to refresh or re-brand your existing website, so a 360˚understanding of the salient issues around your brand is key to forming an online digital presence that perfectly positions your business.

In the current economic and geopolitical climate, there is more to a successful digital presence by it just looking the part.

Your digital shop window requires an engaging user interface [UI] plus a user-experience [UX] that interlocks with your audience, to retain your existing clients to maximise recurring revenue and generate new clients.


 
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At Vetrina we start each project by creating a strategy roadmap. 

At our 360˚scoping workshops, where all stakeholders attend;

  • We look to determine your objectives, demarcate your customers.

    • Build qualities that creates the architecture, and user journeys. 

    • Outline content and define positive messaging of your online presence.

 
 

Vetrina designs combine the form & functional design principles set out by Marcus Vitruvius Pollio, that are defined as firmitas, utilitas, venustas - solid, useful & beautiful. 

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Marcus Vitruvius Pollio was a notable Roman architect, civil engineer of the 1st century BC, and author of the celebrated treatise 'De architectura'.  

His discussion of perfect proportions in architecture, design and the human body led to the Renaissance drawing by Leonardo da Vinci of the Vitruvian Man.

Driven by the three salient qualities of solid, useful & beautiful and an appreciation for current the digital trends, Vetrina’s digital designers will deliver you a fully optimised website.

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It does not matter how inspiring your digital shop window’s design is, if you fill it with poor quality written content, it is counter productive.

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Vetrina’s UX writers will create content that gets results;

  • Demonstrating and confirming the customer benefits of choosing your brand.

  • Signalling to your customers that you understand their requirements.

 
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Digital Data & Analytics 

This insight in real time, from Vetrina sets digital marketing apart from other mediums.

  • It provides real time metrics showing traffic, sources by input, devices, browser type, visitors operating system and the most popular content.

  • You will be able to identify commercial opportunities that you can turn instantly to your advantage.

 

 
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Want to improve your digital landscape?


 
 
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